Hi! I'm Gemma and I'm a copywriter/creative/strategist currently based in London. I’ve spent my career writing copy for fast-paced startups and scale-ups, meaning I have a healthy respect for data, a bias for action and a willingness to get my hands dirty on set.
Here's how I can help you ⬇️ ⬇️
🌝 Copywriting
I help brands connect with their audience through clear, compelling messaging. I cut my teeth writing in highly regulated spaces, so bonus points if you need someone to distill a complex subject while remaining friends with the legal department.
🌝 Creative Strategy
- I live and breathe experimentation and I'll concept, test and iterate until your creative actually performs. I'll work with media buyers and channel owners to explore new hooks, angles and formats while building systems for work that keeps improving over time.