Gemma
☆ Paid Social // Pilot
☆ TVC // Pilot
☆ Paid Social // MedExpress + ZipHealth
☆ Paid Social // Levity
☆ CRM // MedExpress
☆ OOH & Print // MedExpress
☆ OOH // Pilot
☆ Organic Video // TradeMutt
Job name:
Male intimate health campaign
Role:
Copywriter
Channel:
OOH
Idea:
Get Aussie blokes to share their bedroom stories
anonymously
with the goal of normalising sexual health solutions.
Job name:
R U OK? Day Campaign
Role:
Creative ideation
Channel:
OOH
Idea:
Raise brand awareness and further the conversation about men's health on
R U OK? Day.
Job name:
State of Origin campaign
Role:
Copywriter
Channel:
OOH
Idea:
Grab the attention of our male audience outside a State of Origin match by playing on the infamous eight in a row winning streak by the opposition.