Job name: "Hard Made Easy" brand campaign

Role: Copywriter

Channel: TV

Idea: Write a comedic TVC for erectile dysfunction treatment that could air during sport and lifestyle shows.

Job name: Weight loss testimonial

Role: Copywriter and director

Channel: TV

Idea: Interview a real weight loss patient and his wife for a direct response testimonial.

Job name: ED testimonial

Role: Copywriter and director

Channel: TV

Idea: Use actors to create a direct response testimonial for ED treatment.